A curved back, squinty shoulder, wonky posture and incredibly painful headaches… This is how I would have described what I now know to be the effects of scoliosis I developed in my teenage years. Aside from starting to become aware of hunching over my desk, the pain in my back soon became almost too much

To drive your fitness business growth None of us could have prepared ourselves for the unimaginable changes we’ve witnessed since the recent COVID-19 outbreak. Many fitness professionals and gym owners will undoubtedly already be feeling the strain under lockdown and I’ve spoken to countless trainers who have said they may not even return to the

Where are we heading? When COVID-19 started impacting our daily routines and challenged the fitness industry, Fitness Is My Life has been looking ahead to select the long term view and phases to think strategically about how we minimise business impact while continuing to serve our clients. MIT Sloan Management Review recently published three proactive response strategies

to start working out at home If you are determined that you are going to start working out at home, lucky you – you have the benefit of being able to train in a comfortable space free of judgement. This is what exercise is all about. Usually if we’re training at the gym, it can be

A gym sales funnel is exactly what you need right now Have you heard? Funnels have become a buzzword in fitness business over the last few years, but they’ve existed since the very beginning of the industry itself. Their increase in popularity has come with an unfortunate increase in complexity though. However, this complexity is often

The fitness industry has been in uncharted waters during the coronavirus outbreak. Nobody was really expecting it and prepared for, so we decided it was a crucial moment to bring together some resources and try to provide as much information and guidance as possible during this time. Do you already have your club reopening plan in place? The